To have a fair distribution of campaign-budgets the platform only valuates accounts on their organic engagement and impressions. The system scans accounts and analyses the content and followers. If the platform finds engagement to be non-organic the content is excluded from valuation.
A influencer has a price per service based on their location and their matched markets.
Reasons for the algorithm to find engagement to be non-organic are:
Engagement through giveaways.
Like and retweet requests from external sources.
Unexplainable high engagement.
Irregularities in engagement.
Engagement from low-quality accounts (in-active, bots or fake).
If the platform cannot valuate a socialmedia account, the user will receive a base fee.
If there is any doubt on the authenticity of an account, the staff has the right to put the user back to base fee or block completely.
Accounts will be checked regularly on the market specified. If the specified market differs from the content of the channel, the influencer will be set to base fee.